Case Study

PricewaterhouseCoopers: Accelerating the pace of change


Pricewaterhousecoppers sought to tap their employees to contribute 1 million hours of corporate responsibility time. With this in mind, I got to work on a digital social space where users were able to create, sign up for, and track hours towards a variety of events.


PricewaterhouseCoopers is a multinational services network, and ranks as the second largest professional services firm in the world. The CR in PwC: CR Space stands for corporate responsibility. PwC places a high value on Corporate Social Responsibility. To that end, PwC needed a platform that allowed their employees to be engaged in reaching a goal of 1 million hours of donated time; time that would benefit a variety of causes all around the world.


  • User-Friendly Interface: Create an intuitive and user-friendly interface that encourages employees to easily navigate the portal. Ensure that it's accessible on various devices to accommodate a diverse workforce.
  • Engagement and Gamification: Implement gamification elements and incentives to motivate employees to actively participate and track their volunteer hours. Incorporate features like leaderboards, badges, and milestones to make the experience engaging and competitive.
  • Transparency and Impact Tracking: Provide clear and transparent reporting on the impact of employee volunteer efforts. Offer real-time updates on the progress towards the 1 million hours goal, showcasing the positive outcomes of their contributions.
  • Personalization and Social Sharing: Allow employees to personalize their profiles and volunteer experiences, sharing their stories and accomplishments with colleagues. Integration with social media platforms can help spread awareness and inspire others to join the initiative.
  • Resources and Support: Offer a robust resource library that includes volunteer opportunities, training materials, and guides to assist employees in finding suitable volunteer opportunities and maximizing their impact. Provide responsive customer support to address any questions or issues.

The Solution

We began by mapping out the workflow of specifically what the user should be able to do within the platform, namely: interact with people’s profiles, interact with events, and conduct a search on both. Once this was established we broke down the specific interactions within each of these categories.

The primary goal of the site was to get people to participate in events. PwC employees were given the ability to find local events by specific categories. Once on an event’s landing page, the user was able to sign up for an event and invite other friends to do the same. After the events took place, the user was given the opportunity to upload images of the event, leave feedback, log hours, and find similar events.

The Results

The simple and intuitive navigational structure meant that there was a very low learning curve for users, providing them with an optimized responsive online experience.

With a streamlined and intuitive user experience, and a bold, modern design, PwC’s Corporate Responsibility Space allows it’s employees to collectively make a huge impact on the community now and in the future.

Empowering Impactful Digital Experiences

I bring nearly two decades of experience building and optimizing teams and digital products. I’ve led design teams for big brands, creative agencies and academic institutions. Most recently, I led the Internal Platforms team at Indeed. Prior to that, I helped put together and lead a separate team at Bloomberg, where we built and improved some highly influential business tools. These last few years, I've focused primarily on working with public benefit organizations, non-profits, and other mission-driven organizations looking to make a positive impact in the world. Oh, and making sure my dog, Kona, is living her best life.

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